FAQ's For Advertising and Web Design

Your website is an extension of your business. Many people don't realize how many potential customers they've lost due to the lack of a professional-looking website. A professional will save you money by eliminating the chances of rebuilding a poorly done job, getting it done right the first time, and not forcing you to spend your time and energy learning software to do it yourself.

Generally, we build off any existing marketing materials you may already have — a logo, brochure or even letterhead can be a great place to begin. If you are a start-up, we can provide a new logo, website and even print materials. We keep you involved in the design process from the beginning, with a secret access area to monitor everything as it progresses.

Zucker & Zucker extends special discounts to nonprofit organizations, and we help you through each step of the process to minimize your expenses.

Yes. Many times we can rebuild a site using your current content and optimize it for the search engines in the process. Depending on how it was initially built, we can sometimes create a new base template and apply it to your current site. We'll analyze your site and advise the best route.

We'll meet or teleconference with you to discuss your needs in depth, then develop a formal proposal as our guarantee that we're meeting all your needs. We set up a payment schedule — usually 50% down and 50% on completion — and offer monthly installments as well.

Absolutely. We build all our sites with the ability to expand in the future. As your company grows, your site grows with it, and we'll be there every step of the way.

Web design is the process of building your website; web maintenance is the regular changes your site needs. Sites needing frequent updates are often built with a back-end database so you or your staff can update on your own — more expensive initially but saves greatly over the years. We never automatically set up monthly maintenance fees; you only pay for changes beyond 15 minutes.

Pricing varies greatly depending on the purpose and functions of the site. A custom 5-10 page site for small business can cost as little as $1,000, while larger database-driven sites can exceed $50,000. We offer a free quote to stay within your budget and explain the complete process in detail.

We offer two types of SEO. The first analyzes your current site against the competition and makes changes using proven methods. The second builds SEO in during a new website build, optimizing down to the core for your keywords. Both substantially increase rankings. Beware of companies promising the #1 position — only the search engine owner can make that promise.

Yes — we cater mainly to small and medium-size businesses with varied budgets. We understand every business owner has an idea of what they can budget, and we show what we can provide while staying within that budget. Some clients are billed monthly, some quarterly, some as a one-time process.

We have some of the best print services at our disposal. For small runs we have creative ideas to save you serious money, and of course "the more you print, the more you save" always applies. We've designed and printed billboards, trade-show displays and business cards — no job is too big or too small.

What do you need? We can do it — any media you could possibly need.

Most definitely. The amount of traffic generated from an offline advertising campaign to your website is astounding, and we can prove it. Television, newspaper and radio can drive mass traffic to your business. Don't let a media sales rep sell you a package without an advertising agency in place — they'll produce low-quality ads just to sign you up. We're here to help: if you succeed, we succeed. "A happy client is a client for life!"